88rising and I GUESS that Reveal GUE88 Collection

HipHop News Posted on November 11, 2018 at 2:05am

88rising and I GUESS that Reveal GUE88 Collection

Joji, Rich Brian, the eldest of the Brothers, NIKI and more the model of the new line of's lookbook.

Los Angeles, CA – Fresh of the heels of their north American tour, an inaugural music festival and the first label compilation album, the growing footprint 88rising make your next big wave at the forefront of the Asian and Hip-Hop culture with the collaboration of GUESS to create the GUE88 collection.

The 14-piece tie-dye theme of the capsule, inspired by his album, Head In The Clouds, was released exclusively through HBX, and sold out in less than an hour..focused on the ad {

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What began as a multi-faceted video production company, 88rising has exploded into a media collective hosting of festivals, sale of tours and pioneering Asian Hip-Hop culture with artists Rica Brian (formerly Rico Chigga), Keith Ape, NIKI, Superior of the Brothers and joji.

"When 88rising and I GUESS that I knew, right away we knew that our vision aligned to make a contribution to the world, which represents the past and the future of culture," 88rising Founder, Sean Miyashiro said.

The collection of brands to GUESS the first in partnering with an Asian collective.

"They have done amazing things for Asian culture," said Nicolai Marciano, director of brand partnerships to GUESS, "which makes this partnership an accessory of alignment between the content, the music, the fan base and the global platform I SUPPOSE it has to offer"


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