Adidas CEO Explains How to Work With Kanye West Is "Very Successful"

HipHop News Posted on November 8, 2018 at 2:20am

Adidas CEO Explains How to Work With Kanye West Is "Very Successful"

We are well here!

Englewood Cliffs, NJ – A lot of sneaker fans and industry watchers have been speculating about the health of Yeezy, the collaboration between adidas and Kanye West. But according to the CEO of adidas Kasper Rorsted, the Yeezy line is thriving.

Rorsted recently spoke with CNBC and revealed 'Ye's movements outside of his creative effort has not been a concern of the company. centered-ad {

text-align: center;

margin: 0 auto;


var pathParts = window.location.path.substr(1).split('/');

googletag.cmd.push(function () {

googletag.defineSlot('/1010625/hiphopdx/body1', [[300, 250], [320, 50], [320, 100], [1, 1]], 'div-gpt-ad-body1')


.setTargeting('section', pathParts[0] ? pathParts[0] : 'home page')

.setTargeting('page', pathParts[1] ? pathParts[1] : 'lp')

.setTargeting('title', pathParts[2] ? pathParts[2] : 'none')





"We don't sign up to all of the statements she makes," Rorsted said. "We sign up for all the creative work they jointly do, which has been very successful for both parties."

Adidas CEO Kanye, the profit and the mid-term elections of CNBC.

Rorsted also shared that he sees the relationship with Kanye, that last for years, and it is sure that there has been "absolutely no slowdown" in sales.

"If [West] stay away from politics, that is their choice," Rorsted, explained. "We've had a great relationship with him."

Take a look at one of the latest Yeezy models below.

View this message in Instagram

That is preparing for the cop @adidasoriginals YEEZY Boost 700 "Mauve" today? Hit the link in bio for a list of all retailers stocking the silhouette. ⠀ #adidasoriginals #yeezyboost500 #hskicks

A post shared by Highsnobiety Sneakers #HSKicks (@highsnobietysneakers) on October 27, 2018, at 12:48am PDT


Popular This Month


Latest Posts