Big Sean & Lil Wayne's 'Don Life' Tapped For 2020 NBA Finals Commercials

HipHop News Posted on September 19, 2020 at 9:13am

Big Sean & Lil Wayne's 'Don Life' Tapped For 2020 NBA Finals Commercials

The "Detroit 2" song has playoff-ready bars for the Celtics, Heat, Lakers and Nuggets to get motivated to.

Orlando, FL – As the Conference Finals in the 2020 NBA playoffs heat up, Big Sean has been recruited to musically represent the culture.

Both the NBA and ESPN are set to run commercial spots featuring Big Sean and Lil Wayne’s most recent collaboration “Don Life.”.centered-ad {

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“Big, big pay-off moves on and off the radar/You can’t afford to miss a layup when you in the playoffs,” the G.O.O.D. Music lyricist spits with urgency on the track, making it an ideal backdrop for the unpredictably intense scenes the NBA postseason can bring.

The league-sponsored clip will signify the end of its Whole New Game” campaign and will air during Game 2 of the Western Conference Finals between the Los Angeles Lakers and Denver Nuggets on Saturday (September 19). ESPN will arc the Key Wane, Hit-Boy and Johan Lenox-produced track into its NBA Finals Anthem during the upcoming Game 3 of the Eastern Conference Finals between the Boston Celtics and the Miami Heat.

“Don Life” will also serve as the latest installment ESPN’s “Rise Together” post-season creative platform that was unveiled at the beginning of the NBA Playoffs. It embraces and empowers the spirit of the community rising up throughout this unprecedented time and serves as a reflection of the extraordinary journey of this season and beyond – from the loss of legends to battling both a g

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