Billboard Proclaims Pharrell + The Neptunes The Greatest Hip Hop Producers Of 21st Century
The duo are still going strong in 2021 with Pop Smoke, Drake and Moneybagg Yo collaborations.
The Neptunes produced countless hits on the Hot 100 chart throughout the 2000s, including No. 1 singles such as Nelly’s “Hot in Herre,” Snoop Dogg’s “Drop It Like It’s Hot,” Gwen Stefani’s “Hollaback Girl” and Ludacris’ “Money Maker.” Now, Billboard’s staff are giving Pharrell and Chad Hugo their well-earned flowers by crowning them the greatest Hip Hop producers of the 21st century.
The iconic Virginia duo came second on their overall 50 Greatest Producers of the 21st Century list, with the likes of Timbaland, The-Dream and Tricky Stewart, Mike WiLL Made-It, Kanye West, Noah “40” Shebib, Mustard, Lil Jon, Swizz Beatz and Dr. Dre also cracking the Top 20.
Billboard describes The Neptunes’ sound as “liquid guitars, clanging percussion, and the most intoxicating synth tones you’ve ever heard — usually kicked off with a four-stab count-off, and often punctuated with a keyboard sound like a dying firework — which played as big a part as anything in Hip Hop taking complete control of popular music in the ’00s.”
If there's been one consistent in popular music across the first 20-plus years of the 21st century, it's been the prominence of the producer at the forefront.https://t.co/vv4PfXAkMZ
— billboard (@billboard) July 21, 2021
As for their defining work, they debated, “Take your pick between Nelly’s ‘Hot in Herre’ and The Clipse’s ‘Grindin’,’ two unassailable 2002 classics that showed off Pharrell Williams and Chad Hugo’s staggering simultaneous aptitude for pop-conquering maximalism and streets-locking minimalism, respectively.”
Billboard also picked Slim Thug and Bun B’s “I Ain’t Heard of That (Remix)” as the hidden gem in The Neptunes’ catalog.
“An addictive shuffle built around its layered percussion, with no more synth whooshes than absolutely necessary — a signature beat for 99% of Hip Hop producers, but just one more MTV2 classic to throw