Diddy Doubles Down On The New Name

HipHop News Posted on January 4, 2018 at 9:30am

Diddy Doubles Down On The New Name

The love is real.

Hollywood, CA –

Diddy has gone through several name changes over the years, but now has confirmed its recently announced "Love", a nickname that is here to stay. The Bad Boy Records founder was at Jimmy Kimmel Live! on Wednesday (3 January) to promote his latest effort, the FOX music competition show The Four, and explain its most recent name change.

In November, Diddy announced that he would "Love" to move forward, dropping his long list of previously established monikers. A few days later, he changed his mind and said that he was joking. Now, he is "un-retracted the retraction."

"So is the 'Love of the Combs'?" Kimmel asked Diddy.

"No, just "Love"," the Hip-Hop mogul responded. "You can still call me by other names, is an evolution of my soul and my vibration. I'm Diddy, but for the days that are very, very good, I am Love – that is all the time."

Check out his entire explanation below.


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