DJ Premier Passes The Torch To Guru's Son In "Bad Name" Video

HipHop News Posted on November 8, 2019 at 4:04am

DJ Premier Passes The Torch To Guru's Son In "Bad Name" Video

One of the best yet.

DJ Premier has contracted with the late Guru's son, Keith Casim, and internet personality Spice Adams for the new video from Gang Starr "Bad Name". Filmed in Chicago, the visual begins with Casim sitting in a chair from barber, cutting his signature dreadlocks.

From there, Preemo passes the torch to Casim to spit out his father's lyrics throughout the video..focused on the ad {

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"At the beginning I wanted" Bad Name "to be the first single, which officially brought Gang Starr back," Premier said in a press release. "Since the creation of video, music channels, I have always paid close attention to the direction and production elements. I love coming up with concepts, and I already had a vision for the ' Bad Name.'

"I wanted a fun video featuring Spice Adams and to the Guru's son to play his father in the video, and then never do it again. We ended up going with the Family and Loyalty ", with J. Cole as the first single and it worked t

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