Forever 21 Shoot Cryptic Tweet Teasing Baby Phat Relaunch

HipHop News Posted on June 12, 2019 at 8:43am

Forever 21 Shoot Cryptic Tweet Teasing Baby Phat Relaunch

New York, NY – Forever 21 fired a cryptic tweet on Tuesday (June 11), indicating that the company had teamed up with the newly renovated Baby Phat brand. The post video of an old school pink locator with a note saying, "TXT ME BAK XOXO K. L. S."

K. L. S., of course, are the initials of Kimora Lee Simmons led the brand to international fame in the decade of the 90's/early 2000's..centered-ad {

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The legend, "what is the rumor about tho. [two] more days until the cat is back. stay tuned to the 13 of June."

what rumors about tho πŸ“ŸπŸ“ŸπŸ“ŸβœŒοΈmore days until the cat is back πŸ±πŸ‘€ stay tuned for 6/13~ ✨

β€” Forever 21 (@Forever21) June 12, 2019

Baby Phat's rebirth was revealed in March, when Simmons announced that she had rescued from his iconic brand of streetwear and oversee the company again with their two teenage daughters β€” Ming Lee and Aoki Lee.

In a subsequent interview with HipHopDX, the former model and fashion power admitted it was a long time coming.

"Bringing back Baby Phat in a meaningful way has been a dream of mine for years," Simmons said DX. "Sometimes the timing of things just lined up perfectly.



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