G-Eazy Admits Severing Ties With H&M Will Cost Millions

HipHop News Posted on January 13, 2018 at 4:52am

G-Eazy Admits Severing Ties With H&M Will Cost Millions

In this case, it's not all about the Benjamins.

New York City, NY – G-Eazy was a recent guest on The Breakfast Club, where he opened up about his now-defunct clothing line of H&M. The Bay Area native walked away from a lucrative deal with the Swedish fashion chain store earlier this week after it ran a controversial ad, one of the many felt that it was racist.

When host Charlamagne Tha God asked him about the authenticity of his decision, The Beautiful And Damned rapper responded that it was "a real movement, without a doub-fuckin-lutely" and not simply a publicity stunt. He believes that having his name associated with the company would have been detrimental to his career, especially when you take into account the fact that he is a white rapper.

"I don't want to get too focused on the money," he says around the 6:30-minute mark. "At the end of the day, the money can not buy everything. Period. What am I supposed to do? You just have that money and be a terrible human being that is the promotion of a company that tries to do something like that? I don't care."

When pressed on how much money was walking away, he replies, "a lot" and Charlamagne asks, "Millions of people?", to which G-Eazy says, "much, much, much longer."

The H&M ad in question featured a young African-American boy in a hooded sweatshirt with the words, "the coolest Monkey In The Jungle" written on the forehead, which caused public outrage. R&B superstar The Weeknd was the first to cut ties with the brand and the G-Eazy followed suit.

Sean "Diddy" Combs was also rumored to offer the model of the photo in the announcement of a $1 million contract to model for the brand, Sean John.

Watch G-Eazy to the full interview with The Breakfast Club above.


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