GEMINI, PH-1, Woodie Gochild, JAY B, Woo, Sogumm, TRADE L & BIG Naughty Featured In Korean Tourism Campaign
The “Feel The Rhythm” campaign aims to introduce more than just South Korea’s typical tourist spots
South Korea’s official tourism brand “Imagine Your Korea” launched this year’s edition of “Feel The Rhythm” campaign featuring artists from homegrown label H1GHR Music and AOMG, with the tracks produced by GroovyRoom, GRAY, and glowingdog.
The eight-part series spotlights a wide range of traditional and modern tourist attractions across the country, with each of the two-minute scenic videos accompanied by a contemporary reimagining of traditional songs. English translations are available on the Korean Tourism Organization’s (KTO) Imagine Your Korea channel on YouTube.
“In collaboration with renowned Korean hip-hop musicians, this promotion video will be our first attempt in using sonic branding tourism for viewers to recognize each region through music.” Oh Choong-sub, brand marketing team director at the Korean Tourism Organization, said in a press release translated by The Korea Herald.
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According to KTO, the audio version of the tracks will be available on streaming platforms by the end of September.
With the world mostly immobilized at the moment—as most countries continue to enforce various levels of restrictions that virtually hampered global tourism for almost two years now—“Feel The Rhythm” gets us excited to head to South Korea once it’s safe again.
Woodie Gochild – “MUDMAX (Seosan)” (prod. GroovyRoom)
Woodie Gochild soundtracks the Mad Max-inspired video that scopes the vast mudflats of Seosan, a subtropical city in South Chungcheong Province, featuring local farmers. Titled “MUDMAX (Seosan),” the track is a hip hop flip of “Ong Heya,” an uptempo folk song typically sung by farmers “while they thrashed their harvested barley.”
Seosan is one of the five most extensive mud flats in the world and