How The NFL & Roc Nation's Blackway Made A Hip Hop Impact

HipHop News Posted on October 23, 2020 at 12:00am

How The NFL & Roc Nation's Blackway Made A Hip Hop Impact

The Queens-bred rapper had the football league's first featured "Song Of The Season."

When it comes to the promotion of social justice, the National Football League has not been quite attained the poster child status Commissioner Adam Silver and the LeBron James-led NBA have enjoyed over the past few years. But though Colin Kaepernick still doesn’t have a job throwing a football, the league is taking steps to show they care about issues off the field.

With their new “Songs Of The Season” series, the NFL is using their platform to spotlight up-and-coming talent while also fighting against social injustice..centered-ad {

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For New York-by-way-of-Ghana rapper Blackway it’s a chance for him to give back, while also showing the world how splitting his time between two different continents has imbued him with the versatility to bust down sound barriers.

Blackway’s first brush with mainstream fame came from “What’s Up Danger,” which was featured on Spider Man: Into The Spiderverse, a film that grossed more than $375 million dollars and won the 2018 Academy Award for Best Animated Feature. This time with “Heavyweight,” he’s flexing an entirely different sound and showcasing a level of versatility that is rare in Hip Hop today.

“As far as the energy in ‘Heavyweight,’ I’ve gone up there a few times, but as far as my tone, I definitely never tried that before on a rap record,” Blackway told HipHopDX in an exclusive con


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