Jack Harlow On Being 'Popping' Enough For A Big NYE Shutdown: 'I'm Moving Into The Superstar Echelon'

HipHop News Posted on December 29, 2020 at 4:10am

Jack Harlow On Being 'Popping' Enough For A Big NYE Shutdown: 'I'm Moving Into The Superstar Echelon'

Harlow will be performing songs off 'That's What They All Say' for the first time live at the Bud Light Seltzer NYE show.

Jack Harlow had one of the most unpredictable runs of 2020. When Harlow dropped his Sweet Action EP in March his following of fans blew up thanks to the buzzing single “WHATS POPPIN.” He doubled-up on that success with the remix that featured DaBaby, Tory Lanez and Lil Wayne that went No. 2 on the Billboard Hot 100 and things took off from there.

Today, Harlow is a Grammy-nominated artist and with that comes a lot of brands that want to work with the next rising star in the business. Harlow already has deals with New Balance and Papa John’s and he has recently been tapped to perform at Bud Light Seltzer Sessions Presents New Year’s Eve 2021..centered-ad {

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During his conversation with HipHopDX, the Kentucky native spoke on the end of the year performance and how important it is to partner up with Bud Light Seltzer at this stage of his career.

“It feels like I’m moving into the superstar echelon, man. I’m happy about it,” Harlow said. “I’ve always wanted to go major and that’s obviously a major brand. They’re established and I want to align myself with things that are major and established.”

 

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Things will be a little different this year with the COVID-19 pandemic keeping fans from attending the live show. Bud Light Seltzer will be

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