JAY-Z makes a Mockery of "Family Feud" Video With Beyonce And Blue Ivy
No one wins when the fights of the family.
JAY-Z has teased a new visual for "Family Feud" with Beyoncé and her 5-year-old daughter Blue Ivy. On Thursday (28 December), TIDAL's Twitter account posted the 34-second clip, which shows the couple in a cathedral and found Hov to hit the confessional booth to purge their sins.
The caption reads, "@S_C_ 'Family Feud x 12/29 x #of TIDES: TIDAL.com" which indicates that the video will be released on Friday (December 29) through the TIDES.
.@S_C_ "Family Feud" x 12/29 x #of TIDES: https://t.co/We5OlPBrLl pic.twitter.com/sNoRbI8R56
— The TIDE (@TIDE) December 28, 2017
Taken from The Plan of the mastermind's 13th studio album, 4:44, the song focuses on the strained relationship with his wife after he was unfaithful to her, and the immense regret he felt after the indiscretion.
"Nobody wins when family feuds", raps. "We all lose when the fights of the family."
The "Family Feud" visual is one of the many Hov has been designed for 4:44. During the last few months, has led to songs like "Bam" with Damian Marley, "The Story of O. J.," "Legacy," "Smile" and "Marcy Me" to life.
The Hip Hop mogul leads this year's Grammy Awards with eight nominations.
See the clip of the "Family Feud" video above.