Jermaine Dupri Argue Why Hip-Hop Should not Boycott The Super Bowl
"The boycott and the marches does not seem to work for me."
Atlanta, GA – Artists such as JAY-Z and Rihanna have reportedly turned down opportunities to work with the NFL for a half time Super Bowl shows. But according to Jermaine Dupri, their peers are not doing the right thing by boycotting the NFL for their treatment of former quarterback Colin Kaepernick.
In a recent interview with TMZ, JD said that instead of boycotting the NFL, their partners should use the platform to keep the conversation and address their concerns on the big stage because boycotts do not work.
"The boycott and the marches don't seem like they work, I'm sorry," he explained. "I think you should send a message when they are on scene, to take advantage of the platform. But, it seems really interesting to me because we are in an industry where you see so many people do things such as the boycott of a year and the next year, they're buddy-buddy, so they boycotted."
He added, "The more people talk about it, the more you talk about it, then people feel like that is something that we need to address. I feel like people ignore boycotts."
Dupri recently agreed to collaborate with the NFL as the producer of several shows ahead of Super Bowl LII in Atlanta. The week-long concert series is scheduled to take place in the days leading up to the championship game on February 3, 2019.