Jermaine Dupri Says That His Debut, "Life In 1472" Is Your Favorite So So Def Album
#DXCLUSIVE: JD joins HipHopDX's Editor-In-Chief of Trent Clark to the last episode of Soul Sunday.
In the latest installment of Soul Sunday, HipHopDX's Editor-In-Chief Trent Clark chats with the legendary Hip-Hop mogul Jermaine Dupri in THE Comfort in the center of Los Angeles.
"There's not a lot of labels that are made this way and [have the opportunity to do something like this," JD said when asked about the recent 25th anniversary of the campaign for his iconic so so Def imprint. "Any tag that comes after this must want to be the center of attention and move the way we moved ... we set that tone."
To complement the compilation album Jermaine Dupri Presents... so so Def 25, which fell on June 25, JD revealed a new tour called Cultural Curren$y. The series of concerts will feature some of the biggest names in the label's history.
"All the world is going on tour ... 10 artists of my own, that are so so Def ... and all of them platinum artists, by the way," JD notes.
Tickets available from the 14th of July! #SSD25
A post shared by Jermaine Dupri (@jermainedupri) on Jul 3, 2018 at 9:46pm PDT
When asked by Clark about the moment he knew So So Def had its own identity, Dupri explained that it was during the launch of the so so Def Bass All-Stars compilation.
"It was the time in Atlanta, so so Def let the world know that we have been moulded together ... they were not only a label in the city," he says. "Where the culture was going and what people [in Atlanta] wanted to hear was what this label is about."
He also discussed the project in relation to the cultural currency, noting that he was not aware of the real impact of the album until many years later.
"People say to me that she used to listen to So Under All-Stars," he says. "I realized that I was giving to the people of the soundtracks of their lives."
JD's success was far from overnight, and as I explained to Clark, had a tough time getting his first group, Xscape, the plateau of all of them initially anticipated.
"They were accepted, but never