Joell Ortiz Pays Homage To The Culture In "Before Hip Hop" Video

HipHop News Posted on August 22, 2019 at 6:56am

Joell Ortiz Pays Homage To The Culture In "Before Hip Hop" Video

Their album, "Monday", arrives next week.

Ahead of his upcoming album, Joell Ortiz drops a gritty black-and-white visual for his Hesami produced single, "Before Hip-Hop." Inspired by Craig Mack's classic "Flava In Ya Ear (Remix)" music video, the Devon Johnson-clip led is Ortiz looking directly at the camera while he spits franco bars.

"The 'Before' Hip Hop', the video is in black and white for the design. I don't want to dress it up. I wanted to continue to be so cut and dry and honest as possible," Ortiz said in a press release. "I wanted the camera in my face, so that the viewer can look into my eyes and see that it is pure.".centered-ad {

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While the song reflects on how Hip-Hop changed Ortiz's life, the video pays tribute to the fallen friends of the children, as flashes of his photos continue throughout the clip.

"Before Hip Hop, I was a different person. I grew up in an adverse environment that made me behave, respond and live in a certain way," he continued. "I've los


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