Kendrick Lamar's pGLang Teams Up With Calvin Klein For New Campaign

HipHop News Posted on January 14, 2021 at 1:15am

Kendrick Lamar's pGLang Teams Up With Calvin Klein For New Campaign

K Dot and Dave Free founded pGLang in March calling it a 'service company' that considers itself part of 'music, film, television, art, books and podcasts.'

While the Hip Hop community continues to wonder when Kendrick Lamar’s album is dropping, the Grammy Award-winning rapper is keeping himself busy through his media company he founded with former Top Dawg Entertainment president Dave Free called pGLang. There is still no word on what the media company is, but one thing is for sure, they are making a huge step with a collaboration with Calvin Klein.

On Wednesday (January 14), Kendrick and Dave unleashed the “pGLang for Calvin Klein” campaign through pGLang’s Instagram page. In the first post, several random pictures teased the new campaign. One of the slides shows the collaboration will have Dave Free direct a series of videos from artists like Baby Keem, Brent Faiyaz, Ryan Destiny, Amber Wagner, Keith Powers and more..centered-ad {

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A post shared by pgLang (@pglang)

The second post teased the actual video series, with the first visual coming from Mecca Allah. The clip shows the facade of a house and someone walking up a spiral staircase. Once the person hits the roof, they pull out a pair of binoculars and look straight into the camera. The music playing in the background has a somber, yet soulful tone.

“We see you. ‘SeeU’ created by @pglang for @calvinklein, performance by Mecca Allah @mecca_allah, directed by Dave Free @miyatola, video 0, 13 Jan. 2021. Watch videos 1-7 starting tomorrow 9am PST / 12pm EST,” read the caption in the second post.


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