Kimora Lee Simmons At The Baby Phat Relaunch: "The Stars Really Aligned On This One"

HipHop News Posted on March 27, 2019 at 12:30am

Kimora Lee Simmons At The Baby Phat Relaunch: "The Stars Really Aligned On This One"

#DXCLUSIVE: She wanted his baby, baby.

Paris, France – Kimora Lee Simmons marked the beginning of a new era when she released the Baby Phat line back in the 1990s. It quickly became the premiere urban brand for women of all shapes and sizes. In 2004, Kellwood Company acquired the tag of the parent company for $140 million.

But earlier this month, the entrepreneur and former model, set Twitter on fire when she announced she got it back and it was the relaunch of the iconic brand..centered-ad {

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Along with their two teenage daughters — Ming Lee and Aoki Lee — Simmons is the revitalization of its multi-billion dollar empire, something that has been charted for some time.

"Bringing back Baby Phat in a meaningful way has been a dream of mine for years," Simmons says HipHopDX. "Sometimes the timing of things just lined up perfectly. My girls, Ming Lee and Aoki Lee, 19, and 16 years of age and now want to be part of what really is our family business. The stars really alig

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