LL Cool J Wants to Preserve Hip Hop's Legacy by Providing the Property Of the Legends

HipHop News Posted on July 15, 2020 at 11:00pm

LL Cool J Wants to Preserve Hip Hop's Legacy by Providing the Property Of the Legends

Rap icon talks to HipHopDX about the expansion of its real-time bidding of the brand and how it's selected by the minority of the owners of the same.

LL Cool J has expanded his Rock The Bells of the platform, taking it beyond of SiriusXM with the launch of a comprehensive website dedicated to the classics of Hip Hop. The rap icon is giving back to the culture of the pioneers too, providing legends in the minority in the ownership of shares in the company.

Up to now, LL has brought in Run-DMC, Big Daddy Kane, Eric B, Salt-N-Pepa, Roxanne Shanté, Fab 5 Freddy, graffiti artist RISK, b-boy Crazy Legs, and photographer Jonathan Mannion as owners. And according to the Def Jam artist, who has not finished recruiting..centered-ad {

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"I'm still talking [with others]," he tells HipHopDX. "The thought process is look, you are a pioneer or a founder? The amount of energy did you put into the culture? Do you collaborate? How to win? And I have the feeling that the answer is yes to all that I have given to the property. I feel like you really, really deserve it."

A platform for US: I personally selected pioneers of our culture to join us and take ownership in this platform. The owners are-RUN DMC, Big Daddy Kane, Eric B, Salt N Pepa, Fab 5 Freddy, the Risk, the Crazy Legs, Jonathan Mannion & Roxanne Shante https://t.co/eGq7duqs75 @RockTheBells pic.twitter.com/IccvmwpVKY

— LLCOOLJ (@llcoolj) June 16, 2020

For LL, that is to say, they have the fundamental property of the figures of their way to rectify the har


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