MF Doom "Operation: doomsday" was re-released As a Limited Edition Deluxe 7-Inch Collection
#DXCLUSIVE: Get In Records of' co-owner Matt Welch explains why he chose this particular album for the deluxe treatment.
The DOOM of the debut album, 1999's Operation: Doomsday, is getting a limited edition 7-inch release courtesy of DOOM's Metalface Records of footprint, and Lower the Logs.
Listed as a luxury hotel on the whole, the collection comes with seven 7 inch seven shades of colored vinyl, two DOOM 45 adapters, new works of original cover art, artist Lord Scotch, a booklet and custom leather outside of the box with the silver-foil DOOM's mask and the logo.
"For this edition, I think that his main contribution was that he wanted to use Lord Whiskey to make all the additional illustrations and lettering, we thought it was a great addition to the packaging," Get On Down Records co-founder Matt Welch explains to HipHopDX. "As you can imagine, we are very selective with the projects that are decided in the release of deluxe versions, which can be very time-consuming and costly project."
He continues, "we were all very influenced by this version when it was originally released. Probably for the majority of the people of that time represents a high water mark for the mid 90'indie/underground Hip-Hop movement. Also because of the conviction's unique style and sense of humor, I think this version has aged so well, if not better, than any of the other indie Hip Hop of the time."
DOOM, formerly Zev Love X of underground Hip-Hop group KMD, dropped the album in a time when the Bad Boy and Roc-A-Fella, the labels that were dominating the mainstream rap. For many fans of Hip Hop, DOOM's Operation: Doomsday was like a breath of fresh air.
Only 1,500 copies are available at $74.98 and they're expected to sell quickly.
Take a look at the photos of the deluxe set below and head here to pre-order.