Nas Cements NBA Hennessy Association With the Commercial Lines

HipHop News Posted on February 14, 2020 at 6:18am

Nas Cements NBA Hennessy Association With the Commercial Lines

The Spirit of the NBA.

New York, NY – The synergy of the Hip Hop life style and the NBA were once again realized, the 10th of February, when the premier basketball league and Hennessy announced a multi-year partnership making it the Official Spirit of the NBA, WNBA and USA Basketball.

"We are very excited to partner with the NBA, a step forward in the thinking of the league that embodies our 'Never stop. Never settle.' mantra," Hennessy Senior Vice president Giles Woodyer said in a press release. "There is a latent energy through the NBA that forces you to evolve, to push the limits of their own potential. Our new partnership journey is rooted in this joint, the passion and the will to explore the realms of the heritage, culture and innovation.".centered-ad {

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Naturally, the NBA side felt the same way.

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The #SpiritOfTheNBA transcends the lines of the pitch. Hennessy is proud to announce our association with the iconic


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