Run The Jewels And Shaq Team Volcom For The Wild-Snowboard Ad

HipHop News Posted on November 15, 2019 at 1:00am

Run The Jewels And Shaq Team Volcom For The Wild-Snowboard Ad

#DXCLUSIVE the Writer Emily Panic explains the concept.

Killer Mike and El-P — the colorful Hip-Hop duo, better known as Run The Jewels — have been associated with Volcom and the united states Snowboard Team for a new ad. The purpose is to advertise the clothing brand of the united states Snowboarding Team's official apparel partner through the 2022 Beijing Olympic Winter Games.

Written by the comedian, musician, and The Product of the wife, Emily Panic, the ad features a fake press conference starring Killer Mike as a coach and El-P, as well as an excess of confidence "snowboarder" that in reality has no idea how to shred, but he is determined to be in the team..focused on the ad {

text-align: center;

margin: 0 auto;

}

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line-height: 0;

position: relative;

margin-bottom: 16px;

}

#div-gpt-ad-body1 >div>iframe {

margin-bottom: 240px;

position: absolute;

}

.article-announcement.article-body.article-news{

margin-top: 16px;

}

.article-announcement.article-body.article-news p {

margin-top: 0;

}

var pathParts = window.location.path.substr(1).split('/');

googletag.cmd.push(function () {

googletag.defineSlot('/1010625/hiphopdx/body1', [[300, 250], [320, 50], [320, 100], [1, 1]], 'div-gpt-ad-body1')

.addService(googletag.pubads())

.setTargeting('section', pathParts[0] ? pathParts[0] : 'home page')

.setTargeting('page', pathParts[1] ? pathParts[1] : 'lp')

.setTargeting('title', pathParts[2] ? pathParts[2] : 'none')

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googletag.enableServices();

googletag.display('div-gpt-ad-body1');

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Shaquille O'neal and comedian Tim Robinson also make appearances — with the former starring as a skeptical fan and the last game of the "united States Commissioner of Snowboarding", the scene ends with his signature line, "I am Kazaam!"

"I just know the guys really well and I'm familiar with his comedy

[via]


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