Slim Shady Slips: Eminem "Revival" of Sales Projections
End of an era?
Eminem is to go to the top of the Billboard 200 chart, once again, but their numbers will not be as impressive as they once were. According to a report from HITS Daily Double, Slim Shady's Rebirth album is expected to move 250,000 to 260,000 units (sales plus streaming) with 190,000 180,000 to come in pure album sales.
This is a dramatic decrease from their previous album, 2013's Marshall Mathers LP 2 moved 792,000 units in its first week. If the projections are met, the Revival is going to get Eminem's worst first week sales since 1999's Slim Shady LP, which sold 283,000 copies.
While Eminem sales are significantly below the projections that was going to put it on par with one of his contemporaries, JAY-Z. Hov's highly acclaimed 4:44 moved 262,000 units in its debut week. Eminem sales are well below Kendrick Lamar DAMN., that sold 603,000 copies in its first week, and Drake More than Life, who moved 505,000 copies.
Take a look at more of the sales projections below.
G-Eazy (BPG/Revels Group/RCA) 130-140k, 80-90k
Jeezy (Def Jam) 55-65k, 35-40k
Star Wars: the Last of The Jedi (Walt Disney) 40-44k, 37-40k
N. E. R. D. N. E. R. D./Columbia) 19-23k, 11-13k