The Blueprint: GGBR's DJ Big Jacks & Producer Bozack Morris Talk Vinyl Game

HipHop News Posted on September 18, 2019 at 11:58pm

The Blueprint: GGBR's DJ Big Jacks & Producer Bozack Morris Talk Vinyl Game

A rising tide lifts all the boats.

Toronto, Canada –

The phrase “a rising tide lifts all the boats,” commonly (and falsely) attributed to John F. Kennedy, is probably the most accurate way to describe the Griselda effect..centered-ad {

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It once appeared that hard-edged, underground street music was muscled out of the commercial sphere. However, the resurgence of vinyl culture and the storied rise of the Westside Gunn orchestrated empire kicked down the door for a new cast of purists to make bank on an independent level.

Artists are now feeding a massive — though comparably niche — audience that was once forgotten by the major labels. This new blueprint allows them to cut out intermediaries and work with focused, independent distributors and labels to drop both digital and limited edition physical releases.

Within this sphere, Toronto-based label GGBR (ran by DJ Big Jacks and producer Bozack Morris) has built a solid reputation — with the distinc


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