The countdown to HipHopDX At SXSW: Promise
Know rapper Canadian Promise, as he prepares to perform at HipHopDX's showcase at SXSW.
Toronto-based artist Promise that began the year 2018 with the release of his single "Priorities", along with the music video for their song "Special", which was produced by Juno award-winning artist Rich Kidd. The 35-year-old Hip Hop artist has collaborated with some of the big names like MC Jin and Montell Jordan for his 2016 EP, TellAVision. Before that, he worked with singer Jhene Aiko and rap superstar Drake, who she met on the set of Degrassi: The Next Generation.
Promise had the opportunity to help create the soundtrack for the documentary of Netflix End of Malice, which counted with the participation of Pharrell, Pusha T, No Malice, and the Promise to himself. The promise has made a promise to his fans to release at least one song a month for the rest of his musical career, in an effort to bring his personal brand iPROMISEMUSIC, to a wider audience.
HipHopDX: Have you performed at SXSW before? If so, what makes this year different from the previous ones?
Promise: I have performed at SXSW many years consecutively, have been in front of the crowd, both as a signed and unsigned artist. This year is different because I keep getting better at my craft and this music is one of the best to date.
What are you most excited about performing at the festival?
To connect with the brands. Be able to connect with HipHopDX that means most to me, because you were the first blog to show me the love as an indie a long time ago, to find my only one with eLZhi (of slum Village) and you get to start that friendship and show your support.
Do you plan on watching other performances? What are the most likely to see?
I really wanted to connect with Jhene Aiko as she is in my most played song (according to Spotify), but in reality, we have not been able to build much yet. Being in Canada has made a bit of a challenge which is why I love this festival which makes things a little easier to build, with the people and collab, etc, I'm also l