Apathy & O.C. - Perestroika (Promo Singles) *Pre-Order Album Today! [Stream/ Listen]

Diamond Media 360 Posted on September 16, 2017 at 9:05am


Don't forget to check out Apathy & O.C. - Perestroika (Promo Singles) *Pre-Order Album Today!, the awesome new track that he just let loose on Saturday, September 16, 2017.

Album Pre-Order/Bundle Packages (Smart URL): http://smarturl.it/Perestroika

“When you do the knowledge behind the idea of perestroika, it all boils down to reconstruction. And that’s a concept we all relate to, whether it be socially, politically or consciously.”—O.C. on the meaning behind the title of his new collaborative album with Apathy

Despite the political drama between the U.S. and Russia, there was always something special about the Russian people and their culture that inspired Apathy. The gifted rapper-producer grew up in the Cold War era of the ‘80s and has been fascinated by the Soviet Union’s mystique ever since. So when he and O.C. connected at an Organized Konfusion show some years ago, it was inevitable that the two would unite for their concept album, ‘Perestroika.’

Both wordsmiths have worked together previously—where O.C. appears twice on Ap’s 2016, ‘Handshakes With Snakes’—but ‘Perestroika’ is a celebration of what a collaborative rap record should sound like. Their rhymes are complementary in every sense, whether they’re tackling serious issues on the title track, or showing love for their fans on “Globetrotters.” The merger of both artists is one fueled by a mutual passion for the craft, and the finished product reflects their ability to play to each other’s strengths.

Vocals aside, the production value of Perestroika further conceptualizes the album theme. In addition to the innovative sample flips—most of which were produced by Apathy himself—you’re also treated to various Hip-Hop Easter eggs throughout, whether it’s De La Soul’s influence on “What It’s All About,” the abundance of winter-themed Hip-Hop quotables found on the scratch hook for “Winter Winds,” or Ghostface Killah’s vocals getting sliced to perfection on “Gorbachev,” courtesy of Chumzilla.

Beyond just being full of quality Boom bap, Perestroika represents restructuring for the artists themselves. As O.C. e

Apathy O.C. Perestroika "Soviet Official" "Live from the Iron Curtain" Globetrotters Moss ILLINFORMED "Jus Cuz" Playlist "Collab LP" Russia Connecticut Brooklyn "Album of the Year" Classic Hip-Hop


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