Beats By Dre & NBA Announce Global Partnership
The multi-year agreement is going to bleed in the NBA All-Star events, the NBA Draft, as well as the WNBA All-Star events, of the WNBA Draft, and men and women's of the united states of the Basketball games.
New York, NY – the Hip Hop of trust from the headphones, Beats By Dre, and the National Basketball Association (NBA) has announced today (September 5) the dawn of a comprehensive plan for marketing and merchandising of the association.
The new agreement will unequivocally make Beats official headphones, wireless speaker and audio partner of the NBA, Women's National Basketball Association (WNBA), the NBA's G-League and USA Basketball.
The multi-year partnership will begin in October 2018, just in time for the 2018-2019 NBA season.
"Beats revolutionized the music industry and has become one of the most innovative and culturally influential brands in the world," NBA Commissioner Adam Silver said via press release. "Through our partnership, we have an exciting opportunity to combine sports, pop culture and technology to offer unparalleled experiences and quality products for our fans."
Beats shall be established by separate deals with NBA teams, which naturally includes NBA team-branded headphones. The stars of the NBA such as LeBron James, James Harden, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns will continue to act as ambassadors of the brand.
A new :30 spot with a new track from Migos' Quavo has also emerged to start the association.
"I always want to be the best and work with the best. That is why I joined the Beats fam – they have the best headphones and became a style icon when no one else thought of the electronics that way," reigning MVP of the NBA James Harden stepped in. "If I'm traveling, work or to decompress after a game, I can't imagine listening to anything without them. Beats like basketball and always works to tell the stories of their favorite players. I'm excited to see what they do with the NBA."
In addition to offering the product to the players, Beats will also perform activations during marquee events including the NBA All-Star, the NBA Draft presented by State F