Chicago Spitter Y. K. I Knew Win #Freestyle50 Cypher
#DXCLUSIVE: The winner received $10K, and a beat from London On Da Track and display with 300 Entertainment.
Hollywood, CA – Sparks flew when nine MCs were toe-to-toe in the #Freestyle50 Cypher event at Hollywood's Playhouse Nightclub on Tuesday (August 29). Hosted by the legendary TV/radio personality Sway Calloway and Smack White, the founder of the Smack URL rap battle of the series — the competition featured one-on-one battles and freestyle to be judged by the producer London On Da Track and 300 Entertainment, Kevin Liles.
Each one of the nine finalists were chosen from among the 9,000 hope of MCs who participated in the #Freestyle50Challenge in social media.
The winner took home a $10,000 prize, a rhythm designed by London and Da Track and an opening act slot on the next 300 Artist Development Tour.
#freestyle50 cypher with #londonondatrack 🎤🔥
A post shared by HipHopDX (@hiphopdx) on August 29, 2017, 9:29pm PDT
London on Da Track, Jessica Thorpe, and Kevin Liles
Finalist Kareem out of Baton Rouge told HipHopDX, "I am thankful that I have all of you back home rooting for me. I know I have what it takes to get to that point, but I didn't have the exposure to get to that point. At the end of the day, all the blessings of god. I am grateful that if I win or not, but I'm going to make the most of this opportunity to show everyone why we have been sleeping on me."
London Gives the Track added that he would be looking for, "the Competitiveness, the uniqueness and the consistency."
Calloway also spoke with DX about the event. "First of all, I'm just a fan of this," he said. "All the people who tried to get here, it is a golden opportunity for all artists to only be able to perform in front of Big Boy [announcer], Kevin Liles, and London On Da Track. Even if you don't win, you still win because you get the exposure. This is what I have always been. I come from the battle rap scene, so let's see who is the real hyenas are."
Brooklyn contestant Cokah, one of the few women in the competition, he said, "I feel like