G-Eazy Cuts Ties With H&M's Next Offensive Ad

HipHop News Posted on January 10, 2018 at 9:00am

G-Eazy Cuts Ties With H&M's Next Offensive Ad

He joins the Weeknd, who cut the ties earlier this week.

H&M has come under fire this week as the result of a crackdown on advertising which many believe was a racist. R&B powerhouse The Weeknd immediately cut ties with the retail chain and now, G-Eazy is the same.

The hitmaker collaboration clothing line with retail giant is supposed to be released on the 1st of March, but according to his recent Instagram post, the "Without Limit" that the rapper has ended his business relationship with the company.

In the last few months I was really excited about the launch of my next line and the collaboration with @HM... Unfortunately, after seeing the disturbing image of yesterday, my excitement about our global campaign quickly evaporated, and I decided at this point that our association needs to end. If an outside supervision or not, it is really sad and disturbing that in 2018, something so racially and culturally insensitive it could pass for the eyes of many (stylist, photographer, creative and marketing teams) and is considered acceptable. I can not allow that my name and brand to be associated with a company that could allow this to happen. I hope that this situation will serve as a wake-up call that H&M and other companies need to get on the track and be racially and culturally, as well as more variety in each level.

A post shared by G-Eazy (@g_eazy) on Jan 9, 2018 at 3:12pm PST

"In the last few months I was really excited about the launch of my next line and the collaboration with H&M," he wrote. "Unfortunately, after seeing the disturbing image of yesterday, my excitement about our global campaign quickly evaporated ... I have decided at this time that our association needs to end.

"It is really sad and disturbing that in 2018, something so racially and culturally insensitive it could pass for the eyes of many," he continued. "I can not allow that my name and brand to be associated with a company that could allow this to happen."

G-Eazy appeared in GQ magazine in December to discuss

[via]


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