Google Celebrates the Hip-Hop Birthday With Interactive DJ Lesson
Happy 44, Hip Hop.
In honor of Hip Hop's 44th anniversary, Google has hired a who's-who of Hip-Hop pioneers to help in the development of a Doodle special, which launched today (11 August).
The Doodle visible on the Google home page, features, interactive turntables that the navigation in the web DJs can use to mix a selection of records, including George Clinton's "Atomic Dog," Grandmaster Flash "The Message", and The Isley Brothers "Between The Sheets."
Before taking part in the mix tutorial, users are greeted with an intro video narrated by former Yo! MTV Raps host Fab 5 Freddy. In the video, Freddy offers a vision of the Hip Hop anniversary.
"Today we are celebrating one of the most important innovations of the Hip-Hop music: the break", a cartoon film Freddy says in the video. "The August 11, 1973, a DJ named Kool Herc threw a Back to School party in the Boogie Down Bronx who changed music as we know it. The use of two plates, extended instrumental breaks, allowing people to dance more ... a style that came to be known as breakdancing."
Fab 5 Freddy expressed his excitement for the Doodle on Instagram, writing, "I had fun getting animated for real working on this #BirthofHipHop #GoogleDoodle celebrating this cultural force, and saluting the DJs that got the party going and flowing."
I had fun getting animated for real working on this #BirthofHipHop #GoogleDoodle celebrating this cultural force, and saluting the DJs that got the party going and flowing. Now you can join in the fun here and hip-hop in these digital wheels of Steele, www.g.co/Doodle/hip hop And don't stop!
A post shared by Fred Brathwaite (@fabnewyork) on August 11, 2017, at 3:24am PDT
In addition to the narration by the Fab 5 Freddy, the Doodle features a custom logo graphic by renowned graffiti artist, Cey Adams. The former Def Jam Records head Lyor Cohen serves as the project executive of the consulting firm, while the Prince Paul serves as a Guest Musician.