Gucci Takes Forever 21 To Court On The Stripe Of Struggle
Not all of Gucci.
When the Future said that "just fucked your bitch in some Gucci flip flops," it is possible that he was not wearing Forever 21?
Gucci has launched two countersuits aimed at retailer Forever 21 this week over its use of the high-end brand of the trademark "blue-red-blue" and "green-red-green" stripe patterns.
According to Refinery29, Gucci had been threatened with legal action already, which led to Forever 21 to try to bring his case to the courts first.
The countersuits follow an effort to Forever 21 to protect the design of the stripes to be a registered trademark. "Many clothing and accessory items adorned with decorative stripes of blue-red-green or blue-red-green is sold by a number of third parties", he argued Forever 21 in this suit. "Gucci should not be allowed to claim that Gucci by itself, has a monopoly on all the blue-red-green and blue-red-green striped clothes and accessories."
#Media Gucci is suing Forever21 for the imitation of his registered trademark 'green red green blue" + "red blue" striping. Fast fashion to better learn 👀 pic.twitter.com/qKI2SPyD1M
— Shelby Ivey Christie (@bronze_bombSHEL) August 9, 2017
Needless to say, Gucci not like this one bit, and the world-famous designer label to hit back hard.
In a statement to Refinery29, the company said: "Gucci has today taken steps to finally put an end to U.S. mass retailer Forever 21's blatant exploitation of Gucci in the famous and iconic blue-red-green and blue-red-green stripe webbing of the trademark".
"In two presentations today in the united States District Court, Central District of California, Gucci has requested the Court to dismiss the false claims that Forever 21 filed on June 26, 2017, and that has led to a counterclaim against Forever 21 for intentional trademark infringement, trademark dilution, and unfair competition."
Some are on Twitter, without knowing it, making Gucci an argument for them.
Gucci original slides