JAY-Z & Roc Nation Appoint 1st Ever Black Executive Producer For Super Bowl Halftime Show

HipHop News Posted on September 30, 2020 at 8:38am

JAY-Z & Roc Nation Appoint 1st Ever Black Executive Producer For Super Bowl Halftime Show

Hov's company became the "live music entertainment strategist" for the league in 2019.

JAY-Z’s partnership with the NFL has led to the Super Bowl’s halftime show getting its first Black executive producer. Hov, Roc Nation and the league have announced the hiring of Jesse Collins as the EP of the 2021 Super Bowl halftime show, which is scheduled to take place on Feburary 7.

“Jesse Collins is innovative, creative and one of the only executive producers that speak fluent ‘artist vision,'” JAY-Z said in a press release. “He’s a true artist. Jesse’s insight and understanding create both extraordinary shows and true cultural moments. After working with Jesse for so many years, I look forward to all there is to come.”.centered-ad {

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Humbled 🙏🏽 @rocnation @nfl @pepsi

A post shared by Jesse Collins (@jessecollinsent) on Sep 29, 2020 at 8:16am PDT

Collins has previously worked as a producer for the Grammy Awards, BET Hip Hop Awards and Soul Train Awards. He was also one of the people behind the CBS special John Lewis: Celebrating A Hero, which aired in August following the death of the civil rights leaders and politician.

“It is an honor to be a part of such an iconic show at such an important time in our history,” Collins said. “I am grateful to JAY-Z, Desiree Perez, the entire Roc Nation family and the NFL for granting me this opportunity.”

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