The gap of Recruits Future & Cher For the Autumn Campaign of f. "The Common People" Trap Remix
Directed by Director X.
New York City, NY – For the new and final installment of the Gap "Meet Me in the Gap of the" fall of the campaign, the traditional brand has gone the distance of a bridge of a wide range of musical generations to recruit for the Future and Cher to be the face of the most recent TV spot.
The advertisement is shot by the veteran Director of the X (the visionary behind too many A list of videos from name) and finds the two unlikely collaborators, Automatic adjustment of the Sly and the Family Stone classic, "everyday People."
Big surprise in the future, but the Gap of the reports of the two legends of the music had never been known before the campaign.
"I love the idea of 'encounters in the Gap" because it is very easy to have a common ground if you are really curious and open-minded to people of different cultures," said Cher via press release. "I didn't know that the Future was before this, but I knew that was not going to be so much fun to work with someone who is completely different to me, and that is young, with talent and effort."
Future, which is currently enjoying a history year as the first artist to have two albums debut at No. 1 on successive weeks in the Billboard 200, also expressed his joy in working with the iconic vocalist.
"There was a great dynamic when working with Cher, and we feel as if we were doing something much, much bigger than the two of us," said the Future. "The gap is not only to bring the two cultures, but bringing everyone together through music and the style. It's really about the common people."
Just this year, the Gap has featured the likes of Wiz Khalifa, TJ Mizell and Black-ish Yara Shahidi in their various campaigns.
"As a brand, our heritage is rooted in being a beacon of hope and optimism, while also bringing people together," Gap director of marketing Craig Brommers intervened. "The union of two superstars like Cher and Future shows that no matter how different we may seem, there i