The Weeknd Drops From H&M After Racist Ad Controversy

HipHop News Posted on January 8, 2018 at 6:58am

The Weeknd Drops From H&M After Racist Ad Controversy

8 days and H&M has been canceled.

The Weeknd will no longer work with H&M. The hitmaker announced the split after the Swedish fast fashion retailer came under fire on Monday (8 January) to put a black child in a hoodie with the words "coolest MONKEY IN THE JUNGLE" stuck in the front of it.

"I woke up this morning surprised and embarrassed by this photo," the XO boss wrote in a post to Twitter denouncing the racist nature of the ads. "I am deeply offended and not going to work with @hm...

woke up this morning surprised and embarrassed by this photo. I feel deeply offended and not going to work with @hm... pic.twitter.com/P3023iYzAb

— The Weeknd (@theweeknd) January 8, 2018

The Weeknd previously worked with H&M in a couple of collections in the past, including the Spring of 2017 Selected by The Weeknd. The company apology was not enough to keep you on board.

"This image has been removed from all the H&M of channels, and we apologize to anyone this may have offended," H&M spokeswoman Anna Eriksson said in a statement.

While the image has been removed in H&M platforms, the damage was already done. The outrage has spread through social media, although some have tried to turn a negative into a positive by altering the image racist.

Take a look at some of the reactions below.

Put a little bit of respect!! When you look at us to make sure that you see the royalty and super-natural, God hath sent forth to glory!! Anything else is a lack of respect. pic.twitter.com/QVaxgngwh1

— Diddy (@Diddy) January 8, 2018

I'm sure that apologies are a coming. And the ads will be removed. I am sure that is going to Be the media, fixatives and other things, and perhaps a grand gesture such as a donation to the charity (donations, in these circumstances, the corporate version #SomeOfMyBestFriendsAre move, if there ever was one) all of this speaks to me of @HM is that the seats in the boardroom missing something...do you want to take a guess?

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